Ianna is about rediscovery, reinvention, simplicity and surprise.
Ianna is about rediscovery.
Ianna rediscovers wool and, through a manufacturing technique, transforms it into an innovative, soft and timeless fabric.
Ianna is about reinvention.
Ianna reinvents the use of pure wool and puts it to great use in one of the most surprising places – to create uniquely smart bags.
Ianna is about simplicity.
Ianna wants freedom from complexity and pretentiousness and wants you to feel good using basic fabrics and designs.
Ianna is about surprise.
You wouldn’t expect wool to make the perfect clutch, would you? I dare you to try one, even in the summer.